Clean Up Your Contact Us Page!
SEO Summary:Clean Up Your Contact Us Page!
Would you buy from someone you couldn't contact? Most people wouldn't. It makes you wonder why so many businesses on the web hide their contact information. If you want to increase your conversions, you need to stop hiding and start making it easy for your customers to reach you.
The entire purpose of a Contact Us page is to help people contact your business, in a variety of different ways if possible. You can also use the Contact Us page to tell visitors why they might want to contact your business. For example, if your company produces content and you're always looking for freelancers, your Contact Us page can include the email address for an automatic mailer that replies with special instructions (send resume, writing clips, information about your background, etc.).
There are certain pages that visitors expect to be able to reach in one click from any page of a web site, such as the home page. The Contact Us page is one of these kinds of pages. It's not enough that you put contact information on the bottom of your pages; many visitors aren't going to bother scrolling down. If they don't scroll down and find your information, it's every bit as bad as if you didn't put it there in the first place. So make it obvious and easy to find by giving your contact information its own page and a prominent link, either in your left-side navigation or across-the-top navigation (or both!).
Despite the fact that many large companies, such as Amazon, make it hard to find their contact information, it's generally true that if you don't make your contact information easy to find, visitors will trust you less. Trust is everything on the Internet, especially when you're trying to run a business. In general, people won't buy from those they don't trust. Your Contact Us page doesn't need to have a lot of information; indeed, it's likely to be the smallest page on your web site. And it should not contain any advertising. What should it contain? I'm glad you asked.
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